Hi Fly
Aviation digital concept
Hi Fly is a European airline specialising in wet lease — providing aircraft, crew, maintenance, and insurance to carriers worldwide. The project was a full website redesign proposal, covering visual language, information architecture, and key interface screens. The challenge was to make a specialised, B2B-facing service feel as confident and modern as the airlines it serves.
Client
Hi Fly
Role
UI Lead
Interaction Design
A confident first impressionfor a specialised service
Wet-lease is a B2B service, but the homepage needed to work like a premium consumer brand — immediately establishing scale and credibility to the operators evaluating Hi Fly as a partner. The hero leads with the breadth of services on offer — from catering to maintenance, engineering, quality charter, and wet lease — before establishing reach with 'We fly globally', mapping Hi Fly's international network of destinations and airports.
Social proof follows naturally: clients ranging from Emirates and Manchester United to national governments, positioning Hi Fly as a trusted partner across both commercial aviation and high-profile operations. The page closes with News and a newsletter sign-up, keeping prospective partners engaged beyond the first visit.
Making a technical decision easy to navigate
Choosing an aircraft for wet-lease is a technical, high-stakes decision. The fleet page organises aircraft by type and capability, letting operators compare options quickly — translating a traditionally spec-sheet-heavy decision into a clear, visual browsing experience.
Bringing the concept to life in motion
A short walkthrough video demonstrates the redesign in context — page transitions, the fleet browsing experience, and the overall visual language in motion.
Get in touch
hi@pedroportugal.com
© 2026 Pedro Portugal
User Interface
Design Systems
Digital Products
Hi Fly
Aviation digital concept
Hi Fly is a European airline specialising in wet lease — providing aircraft, crew, maintenance, and insurance to carriers worldwide. The project was a full website redesign proposal, covering visual language, information architecture, and key interface screens. The challenge was to make a specialised, B2B-facing service feel as confident and modern as the airlines it serves.
Client
Hi Fly
Role
UI Lead
Interaction Design
A confident first impressionfor a specialised service
Wet-lease is a B2B service, but the homepage needed to work like a premium consumer brand — immediately establishing scale and credibility to the operators evaluating Hi Fly as a partner. The hero leads with the breadth of services on offer — from catering to maintenance, engineering, quality charter, and wet lease — before establishing reach with 'We fly globally', mapping Hi Fly's international network of destinations and airports.
Social proof follows naturally: clients ranging from Emirates and Manchester United to national governments, positioning Hi Fly as a trusted partner across both commercial aviation and high-profile operations. The page closes with News and a newsletter sign-up, keeping prospective partners engaged beyond the first visit.
Making a technical decision easy to navigate
Choosing an aircraft for wet-lease is a technical, high-stakes decision. The fleet page organises aircraft by type and capability, letting operators compare options quickly — translating a traditionally spec-sheet-heavy decision into a clear, visual browsing experience.
Bringing the concept to life in motion
A short walkthrough video demonstrates the redesign in context — page transitions, the fleet browsing experience, and the overall visual language in motion.
Get in touch
hi@pedroportugal.com
Privacy Policy
© 2026 Pedro Portugal
User Interface
Design Systems
Digital Products
Hi Fly
Aviation digital concept
Hi Fly is a European airline specialising in wet lease — providing aircraft, crew, maintenance, and insurance to carriers worldwide. The project was a full website redesign proposal, covering visual language, information architecture, and key interface screens. The challenge was to make a specialised, B2B-facing service feel as confident and modern as the airlines it serves.
Client
Hi Fly
Role
UI Lead
Interaction Design
A confident first impressionfor a specialised service
Wet-lease is a B2B service, but the homepage needed to work like a premium consumer brand — immediately establishing scale and credibility to the operators evaluating Hi Fly as a partner. The hero leads with the breadth of services on offer — from catering to maintenance, engineering, quality charter, and wet lease — before establishing reach with 'We fly globally', mapping Hi Fly's international network of destinations and airports.
Social proof follows naturally: clients ranging from Emirates and Manchester United to national governments, positioning Hi Fly as a trusted partner across both commercial aviation and high-profile operations. The page closes with News and a newsletter sign-up, keeping prospective partners engaged beyond the first visit.
Making a technical decision easy to navigate
Choosing an aircraft for wet-lease is a technical, high-stakes decision. The fleet page organises aircraft by type and capability, letting operators compare options quickly — translating a traditionally spec-sheet-heavy decision into a clear, visual browsing experience.
Bringing the concept to life in motion
A short walkthrough video demonstrates the redesign in context — page transitions, the fleet browsing experience, and the overall visual language in motion.
© 2026 Pedro Portugal
User Interface
Design Systems
Digital Products
Privacy Policy
Get in touch
hi@pedroportugal.com
